Where to start
Typical path- 1 dayLeadership workshopWhat AI changes for your marketing, on your own cases.
- 2–3 wksMarketing and AI auditWhere you stand and a costed plan.
- MonthlyAdvisoryUntil your teams are self-sufficient.
Brand, media and AI · Casablanca
AI is changing marketing. We have already put it to work.
Many talk about AI; few know the trade it is transforming. We come from media and brand: MAD 110 million in campaigns run, Audi, Porsche and Skoda led client side. We help companies bring AI into their marketing where it pays, under their teams’ control.
Brands served by the founders, with Djin Agency, client side and at agencies
Volkswagen
Nespresso- Crédit Agricole du MarocBank
LG- Marrakech Film FestivalFilm
Audi
Nestlé- SanlamInsurance
Absolut
Bel
Porsche
Pepsi- MawazineMusic
Yoplait
Volvo- Wafa AssuranceInsurance
Nivea
Mercedes-Benz- LindtChocolate
Renault
All references (41)
Automotive
- Volkswagen
- Audi
- Porsche
- Mercedes-Benz
- Bentley
- Volvo
- Renault
- Dacia
- Nissan
- Skoda
- Seat
- Cupra
- Groupe C.A.C (multi-brand importer)
Banking and insurance
- Crédit Agricole du Maroc
- Sanlam
- Wafa Assurance
- Wafasalaf
- Tamwil El Fellah
- Fondation Ardi
FMCG and beauty
- Nestlé (Cerelac)
- Pepsi
- Nivea
- Eucerin
- Iphaderm
- Jamain Baco
Electronics
- LG
Hospitality and spirits
- Absolut
- G.H. Mumm
- Mogador Hotels
Anissa Alem’s career (client side and agencies)
- Audi Morocco (head of marketing and communication)
- Porsche and Skoda Morocco (head of marketing and communication)
- Groupe CAC (CSR programme)
- Nespresso (Lowe Stratéus, Paris)
- Babybel and The Laughing Cow (Young & Rubicam, Paris)
- Lindt and Le Gaulois (Leo Burnett, Paris)
- Yoplait and iögo (DentsuBos, Montreal)
- Marrakech International Film Festival
- Mawazine
Platforms built directly
- Street Com Maroc
- Oxygène Teams
- Maison des Alumni
What we do
Expertise first, AI second.
AI does not replace a strategy. It speeds up the right one.
Brand strategy
Positioning, brand platform, communication plans, launches. The decisions no AI will make for you.
Media and performance
Media planning, programmatic, search, social, sales measurement. Twenty years of practice, from Morocco’s first ad exchange to today’s platforms.
AI strategy for marketing
Where AI pays in your teams, what stays human, the ground rules: approval, data privacy, cost control.
Implementation
Agents that draft reports, recommendations or prospecting, approved by your teams. We built them for ourselves first.
Formats
Three ways to start.
Leadership workshop
What AI changes for your marketing, on your own cases, and three initiatives ranked by gain and risk.
Marketing and AI audit
Brand, media, data and AI use: where you stand and a costed plan.
Advisory
Fractional marketing and AI leadership, until your teams are self-sufficient.
Fees quoted to scope.
Track record
The experience behind the advice.
Engagements led by the founders, client side, at agencies and with Djin Agency, the agency Hamza co-founded.
Results, six sectors
5,067 leads in 8 weeks
Crédit Agricole du Maroc · Moroccans abroad
A diaspora campaign across ten countries (France, Spain, Italy, Belgium, the Netherlands, North America, the Gulf), in Arabic and French: 23.4M impressions, about $5 per lead on Meta, 330 forms completed on the bank’s site through Google.
198M YouTube views
Nivea and Eucerin · Morocco and Algeria
576M impressions for Nivea at an average $0.002 per view; for Eucerin, 30M views and up to 15.8M people reached by a single Meta campaign. Delivered for OMD.
2,617 applications in 3 months
Mundiapolis · Executive Masters
Facebook, LinkedIn, programmatic and search run as one plan: 10.9M impressions, 102,674 clicks and a 7.9% conversion rate on Google Search.
292 conversions in the dealers’ CRM
Volvo Morocco · XC90, XC60, XC40
2,527 lead forms, 4.3M people reached and 1.6M video views, with every volume target exceeded (103 to 113%). Results are read all the way to the dealers’ CRM.
91,817 clicks in one quarter
LG · heating, washing machines, after-sales
9.1M impressions across Facebook, Instagram, YouTube and programmatic, with 104% of the ordered volumes delivered. Delivered for OMG.
1.19M YouTube views
Aquafina · launch in Morocco
Teaser, master film and short assets in Arabic and French: up to 95% of viewers watched the 6-second format to the end, and 100 to 115% of the ordered volumes were delivered.
Figures from the end-of-campaign reports, published with the clients’ agreement.
Where this experience comes from
Launches and lead campaigns for a dozen brands
Volkswagen, Audi, Porsche, Mercedes-Benz, Renault, Volvo… Media plans, buying, annual cross-channel reviews read against dealership sales.
Audi, Porsche and Skoda in Morocco
Brand strategy, model launches, agency and budget management, then Groupe CAC’s CSR programme.
Menadex, the first ad exchange in MENA
With the AdwebMaroc team: bringing programmatic buying to Morocco’s premium publishers.
Execution partner to OMD, Mindshare, Wavemaker and JWT
Trafficking, delivery control and reporting for their clients in Morocco.
Nespresso, Babybel, Lindt, Yoplait
Brand management at agencies in Paris and Montreal, including the national launch of iögo in Canada.
The AI transformation of a 100-brand agency
Recommendations, reports and tender responses drafted by agents and approved by the team before anything goes out.
The founders
Two maâlems.
In Morocco, a maâlem is a master craftsman: someone who knows the trade and passes it on.
Hamza Alami Talbi
Founding partner · media, data and AI
In digital since 2004. He first co-founded Maroceve.com, Morocco’s events platform. From 2010 to 2013 he ran advertising operations at AdwebMaroc, a pioneer of Moroccan digital: campaigns for Inwi, IAM, Renault, Royal Air Maroc, Wafa Assurance and Wafasalaf, across programmatic, search, social and direct buys on premium sites (Le Monde.fr, Le Matin, Elbotola). He was part of the team that launched Menadex, the first ad exchange in the MENA region.
In 2014 he co-founded Djin Agency, where he is CTO: over MAD 110 million in digital campaigns run for more than 100 brands, execution partner to OMD, Mindshare, Wavemaker and JWT. He now leads the agency’s AI transformation.
French, English, Arabic.
Anissa Alem
Founding partner · brand, communication and CSR
Nearly ten years at Groupe CAC (Centrale Automobile Chérifienne): head of marketing and communication for Porsche and Skoda, then Audi Morocco, and lead of the group’s CSR programme.
Before that, account director at agencies in Paris (Nespresso at Lowe Stratéus, Babybel and The Laughing Cow at Young & Rubicam, Lindt at Leo Burnett) and in Montreal at DentsuBos (Yoplait, national launch of iögo). Communication for the Marrakech International Film Festival and Mawazine. Degree in communication and advertising from the Université de Montréal.
French, English.
Trade before toolsWe start from your marketing, not from the technology.
Already in useWe use what we recommend every day.
Under controlAI proposes, a person decides.
IndependentNo software imposed, no commission.
Contact
Where to start with AI?
A first 30-minute conversation about your situation. Describe it in a few lines: we reply personally, usually the same day.
WhatsApp
Email